ProVecho Amigo
What they needed.
ProVecho Amigo is Destination El Paso's culinary awards celebration. A community-driven event where residents nominate and vote on their favorite local restaurants, dishes, and chefs, culminating in a live tasting event at the El Paso Convention Center. The event needed a dedicated web presence built from scratch: a place where nominations could be submitted, voting could happen, and ticket sales for the live event could run, all while leading with the story of El Paso's food culture rather than just logistics.
What we did.
New event site, built from nothing
The team built the site from scratch with no prior digital footprint. The event lifecycle, from nominations and voting through ticket sales and the live event itself, needed to live in one place without feeling like a collection of separate pages bolted together.
Community and conversion in balance
The site leads with El Paso's culinary story, not the mechanics of the event. The content celebrates the restaurants, chefs, and community that make the city's food scene what it is. The functional elements, nominations, voting, ticketing, are clear and accessible without dominating the experience.
Built for the full event arc
Events have phases: pre-launch, nominations open, voting live, event day, post-event. The site was built to accommodate each phase without a full rebuild. Content updates, not new builds, carry it through the event cycle.
What it delivered.
The Genetic Apex
Brand Identity · Web Design
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